Pachter: Black Ops Success Hinges on Biased Press

Analyst Michael Pachter thinks that Birdcall of Obligation: Contraband Ops will struggle to surpass its predecessor, unless the gaming press gives it a break.

Pachter has accused the videogame press of being overcritical and biting when it comes to Treyarch's entries in the Vociferation of Duty serial publication, and thinks that Black Ops sales will suffer because of it, scorn all evidence suggesting that the layer of interest in the game has outpaced that for Modern Warfare 2.

Systematic to be successful, Pachter says, Black Ops will have to overcome two big challenges. First, it volition need to find a way around the videogame press' diagonal against Treyarch. Second, Pachter thinks that Black Ops volition atomic number 4 scarred down because it isn't Modern War 2. Pachter says that the press unfairly looks at Treyarch as the "other" Call off of Duty studio, mostly performin second fiddle to Eternity Ward, and points to lower average review scores for Treyarch's efforts than for IW's. He also thinks that the press will take all opportunity to make unfavorable comparisons between Black Ops and MW2, as it did with the recent reboot of Medal of Honor.

Pachter believes that if Black Ops manages to get an median brushup score of 90 or better, it stands a probability of marketing better than MW2, simply says even if it does get a high score, the competition from Halo: Hand, Medal of Abide by and Trounc means that that chance is small.

Assuming that Pachter is right – and that's a pretty big assumption – I think he rather overestimates the impact the press has on videogames gross sales. Many analysts, notably EEDAR's Jesse Divnich, think that it's marketing helps people determine where to expend their money, non reviews. You only need to look at Medal of Award selling more than 1.5 trillion copies in less than a week to see that unfavorable comparisons to Modern Warfare 2 and halfhearted reviews aren't necessarily a end knell for a brave.

Pachter's comments almost sound like those you might breakthrough future from a fanboy on a forum, making excuses about wherefore his favorite game didn't score As well as a contende. Everything he assigns to unfair press pot constitute explained much more simply. For better or worsened, Treyarch is the other Name of Duty studio, because the series started with Infinity Ward, and the depress review gobs might live down to bias, but information technology's more likely to be because the games weren't as bully. There will almost certainly be a some reviewers that volition yield Black Ops a hard time just now because Treyarch made information technology, but there will cost plenty of others who are excited about game.

Call of Duty: Illegal Ops comes out for Wii, Xbox 360, PC, and PS3 on Nov 9th.

Informant: Industry Gamers

https://www.escapistmagazine.com/pachter-black-ops-success-hinges-on-biased-press/

Source: https://www.escapistmagazine.com/pachter-black-ops-success-hinges-on-biased-press/

Share this post